Hot Stuff! Lexus Creates A Custom Sriracha-Inspired Car | YUYU YUYU

Hot Stuff! Lexus Creates A Custom Sriracha-Inspired Car

Selin Kilic November 17, 2016 November 17th, 2016

The two sexiest things on earth just made love and created something sexier: a hot sauce themed car. THAT’S RIGHT, heaven in your mouth just combined with heaven on your eyes. Literally the Sriracha car is the next hottest trend.

I actually cannot emphasize this enough: the BEST, most versatile thing on the food pyramid (feel free to fight me on this – you will lose), the spicy, bright red Thai sauce, just teamed up with Lexus to bring us the spiciest looking thing on the streets.

The latest Lexus custom car reveal for 2017 came in the form of the Lexus Sriracha IS, complete with the matching red paint and green grill. I am sad to say however, this car is not for sale (unless you have dolla, dolla bills ya’ll, and if you do, please buy it for me). It will, however, be available to witness with your own eyes at the Los Angeles Auto Show at the LA Convention Center between November 18 through the 27.


The car manufacturer pair up with the glorious David Tran at Huy Fong Foods to make this masterpiece, which is anything but bland. Mariko Kusumoto, the Lexus national marketing communications manager explained, “It was a perfect pairing. This is our first food-inspired car and don’t have any other foodie cars planned right now.”

Honestly, I’m going to have to say I’m happy to hear that this couple isn’t breaking up, because another food inspired car would probably just pale in comparison to this fiery combination. Think about it: soon someone would ask if the car comes with a gluten free version or if your bacon inspired car was Canadian or crispy and then we’d have a whole divide between the two.

To get back to the point, and only car that matters as of this moment, in my eyes, the saucy modifications on this vehicle incorporating Sriracha goes beyond anything I’ve ever heard of. According to a press release, Lexus experimented with a range of mixtures and methods, “including adding Sriracha sauce to the paint itself,” to create the custom red color complete with “flecks of chili-like flakes.”


But the exterior isn’t the only thing that got love – the steering wheel was injected with a Sriracha-like liquid that was then cast in resin! Along with a “Hot Handling” warning donning the steering wheel the temperature controls vary from cool to “Sriracha hot,” which we can only assume is meant for blasting away ice caps. As if that wasn’t enough, even the sport drive mode has been renamed:



If you weren’t already excited enough about the hot-sauce bottle on wheels, the key fob is locked and loaded with an ’emergency button’ that dispenses the sauce – just in case you manage to run out of sauce with the 43 bottles that are stocked in the trunk of the car.

According to Kusumoto the whole project took about 12 weeks to execute. And what’s Lexus’ take as far as a price range should the car go to market? “We feel like you can’t put a price tag on a car that makes your mouth water.”

Ouch that burns. Well played, Lexus, well played.