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The Color Formerly Known as Prince

Elizabeth Goldstein August 18, 2017 August 18th, 2017

A new shade of purple was developed by The Pantone Color Institute to honor the late rock legend and God among mortals, Prince.

This color which is a dusky shade of purple (obviously) was developed in collaboration with the musician’s estate. The hue’s official name is the iconic unpronounceable symbol that Prince went by when he was “The Artist Formerly Known As Prince,” or as fans knew him, “Love Symbol #2” — which is the name the symbol is copyrighted under.

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live forever,” Troy Carter, the entertainment advisor to Prince’s Estate, said in a  public statement. Pantone is pretty much the worldwide authority on color, naming and standardizing colors to make them easily reproducible for graphic design companies, art supply companies, and pretty much anything you can imagine that has a hue.

Love Symbol #2 (the color) was inspired by Prince’s iconic purple custom-made Yamaha piano. This hue will be the consistent shade associated with Prince’s brand estate.

“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘The Purple One’,” said Laurie Pressman, Vice President of The Pantone Color Institute.

RIP Prince, but we are so glad that his legacy is honored continually and there is now a singular shade of purple that we can associate with Prince. Also let’s all appreciate the delightful alliteration potential of this partnership; Prince’s People, Partnered With Pantone, Produce A Purple. Perfect.

Source: NY Daily News