It’s about time – with virtually every product out there having an”eco line” from beauty to hygiene to fashion, what about something heavily used – like er, condoms.
While studies show that millenials are having less sex than their parents, STD rates are higher. Apparently people under 25 account for more than half of new STDs. Meika Hollender believes this is due the stigmatization and lack of education surrounding condoms and especially women having them. This is completely ridiculous but very true, and condoms are heavily marketed towards men when in actuality, 40% of condom sales are attributed towards women.
Teen pregnancy is down, and that is because birth control is bing discussed, but condoms and STDs less so. Hollender is 27 and is the co-author of a book on non-toxic cleaning, has an MBA from NYU Stern School of Business, and with the help of her dad, recently launched her own brand of sustainable sexual health products for women called Sustain. These products are fair trade, chemical free, and do not utilize child labor. This is especially crucial when it comes to the rubber used for most condoms are from countries that exploit children for pennies.
Sustain also has lubricants which is important for women to be carful with what they put on their skin and that some products can definitely trigger infections. Women need to be super careful with what gets near the most absorbent part of their bodies!
Sustain also has a mission to boost female focused brands call 10%4women. 10% of profits are donated to organizations like Planned Parenthood to fund STI testing and breast cancer screenings. The hope is that other for-profit but conscious companies will get on board. “The goal is to get a coalition of brands to all donate to this one fund that then gets distributed to women’s health organizations,” says Hollender.
Via: Teen Vogue